Grupo Modelo pays 15 million for exclusive right to sell beer at Mazatlan carnival

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Although the authorities have not defined whether or not the Mazatlan party will be held, the company has already advanced at least 10 million pesos to the Institute of Culture.

Mazatlán, Sinaloa.- Although it has not yet been confirmed whether or not there will be Mazatlan Carnival from February 24 to March 1, the Institute of Culture, Tourism and Art signed with the company Cervecería Modelo de México, S. de RL de CV a beer exclusivity agreement for this year’s maximum Mazatlan party.

According to the Contract of Preferential Right of Distribution, Supply and Sale of Beer during the Mazatlan Carnival of 2022, it was stipulated that the brewing company undertook to pay the Institute of Culture the amount of 15 million pesos for the exclusivity, plus VAT. .

The stipulated date is from February 24 to March 1, 2022, which is the same duration as Carnival.


The brewing company undertakes to make a bank transfer to the account of the Institute of Culture and/or a personal check, the first payment corresponding to 70 percent of the amount on February 7 and the last payment, 30 percent remaining percent, next March 7, according to the amount already established.

That is to say, even though the authorities have not defined whether or not it will do Carnival, the brewing company that maintains the exclusivity of the sale in all events and in the Olas Altas area, has already advanced at least 10 million pesos to the Institute of Culture. .

The contract will be valid until March 7 of this year, and was signed by the director of the Institute of Culture, José Ángel Tostado Quevedo, Mr. Luis Alonso Tostado Juárez, for Cervecería Modelo de México and Sahilyn Jhanira López Acosta, as Technical Secretary. of the Institute of Culture.

Source: elsoldemazatlan.com.mx

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