How Important is Traffic and Leads for Your Website


Businesses of all niches want to continuously drive traffic and leads to their website. It is also a task that has kept many marketers awake through sleepless nights in search of enhancing the performance of websites. We all know that the more clicks you receive on your site, the more likely the online visitors can become leads which will increase the revenue of the site. Every time a user visits your site, it allows you to share the best impression of your brand and build a relationship. You need to learn to nurture your potential leads and solve their problem by offering your service or product and make them permanent clients.

What is Organic Traffic?

Organic traffic refers to those visitors that click on your website from search engine result pages (SERPs) and not paid ads. Organic traffic is considered more important compared to paid traffic. Paid traffic is usually generated through ads on social media or Google and other search engines. Most marketers and new businesses opt for free traffic as you can use various techniques and tools to achieve your company goals. Search Engine Optimization (SEO) is one marketing strategy that specifically focuses on driving organic traffic through targeted strategies to improve website performance and have a higher web rank. By choosing an excellent web hosting service that is SEO-friendly can be an added boost to your strategy. Hosting Foundry compares and reviews some of the best hosting services. If you are residing in Australia, their top comparisons can be an excellent choice for your business.

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When a user types in search on Google or bing, they are presented with a set of results that are in relevance to the queries typed. The SERP shows pages that are ranked organically at the top position and a set of ads that are differentiated with the Ad near it.  

The three ways organic traffic can impact your website are:

  • The more visitors the better 
  • Quality of website traffic 
  • Website conversions 

It is important to note that as much as a high number of organic traffic is good for your site, not all traffic is good for your business. If you have users visiting your site who are not interested in what you offer, you may face losses that can cost you your business. So ensure that you target qualified leads so that you have more opportunities to make them your clients and grow your business.

Why Organic Traffic is Important?

Organic traffic is the most important form of traffic you can get to your website. It is more important than paid traffic, Facebook traffic, or traffic from other social media networks. Organic traffic has many advantages because when a user searches on search engines, they are likely to trust the top three websites on search result pages compared to ads. Traffic that comes through organic search is more likely to convert into a client whereas traffic from paid ads is less likely to convert. This is simply because organic traffic is generated from a specific audience in search of the product or service that you offer. By using SEO practices you will be able to target the audience which will not only increase your website visibility but also help in increasing your website ranking on search engines such as Google, Bing, Yahoo, etc.

5 Easy Ways to Drive More Traffic and Generate Qualified Leads

  • Keywords

Targeted keyword is one the most important components in driving traffic to your website. They allow you to reach the right audience who are in search of a service or product that you have to offer. By making a list of the right keywords that are relevant to your niche, will allow you to gain qualified leads which can bring in revenue. Remember to select those keywords that are not very competitive but can help you stand out from a crowd. Keyword phrases or long-tail phrases can help you target a very specific audience that is small in number but they can help you generate leads that can help your business grow.

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  • Content Freshness

As much as high-quality content is important in today’s world, you need to be updated with the latest trends that are available in the market of your niche. Outdated content can behave a negative impact on your website ranks because people are consuming huge amounts of data online regularly. So to have an edge over your competitors, updating your website content can prove to be quite helpful in building a successful website. Evergreen content is an excellent strategy that does not need any changes as they live on the web forever. Make sure that you offer valuable information in your blogs, infographics, and even video content as they appear to be more attractive to your prospects.

  • Backlinks

Creating backlinks is another important component in building a strong online presence. Backlinks are interlinking with other authoritative websites that can help increase visibility online. When choosing an authoritative site ensure that they are involved in the same industry as you or at least relevant to your niche. Even though it still may drive some traffic but it may not lead to any conversions which is a downfall for your company. Whereas sites that are relevant to your niche will enable you to reach a wider audience and generate possible qualified leads.

  • User Experience 

Poor performing websites can plow a huge dent in your journey to be successful. Websites that are confusing, slow, packed with ads, etc are ignored by users online as they do more harm than any good. User experience is considered a ranking factor in well-established search engines as their in-house algorithm only provides their searchers with the best and most relevant results. Therefore, you must make all the necessary changes required in building a positive experience for your online visitors to convert into clients.

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  • Social Media 

Smart devices have given people easy access to the internet across the globe. The number of searches has increased on smart devices compared to desktops. And social media plays a new part in this transitioning. Social media is an excellent marketing strategy that can reach a wider audience and gain prospects. These prospects once visit your social profiles you can easily direct them to your website where they can understand more about your business and the services you provide. By strategically providing information on your social platforms, you can also build an excellent social media presence which is beneficial for your website. 


Driving traffic and generate leads may seem like a daunting task but your business needs to be successful. Before you step into the market, ensure that you know your niche and familiarize yourself with different techniques to drive more traffic in the best way possible.

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