On April 14 – date of the beginning of the measurement – the president’s management had 67.8% approval; yesterday, Sunday was 60.5 percent.
The approval of President Andrés Manuel López Obrador today stands at 60.3%, which means 2 percentage points less than a week ago; 4 points and a half less than two weeks ago and 7 percentage points and a half less than on April 14, according to the new study “AprobAMLOmetro”, which will be prepared daily by Mitofsky Consultation for El Economista .
The tracking poll indicates that on April 14-date of beginning of the measurement-the president’s management had 67.8% approval; yesterday, Sunday was 60.5 percent.
“It’s a low data for the López Obrador standard, which shows that the second quarter is not good.However, that 60% that still conserves is higher than all the approvals that Enrique ( Peña Nieto ) hadduring the entire six-year term.
“Then you can not say that it is a low data, simply that it is not at its best. Anyone who wants to say that López Obrador is badly evaluated is that he does not understand the past of this country and the way governments work, “said Roy Campos , president of Consulta Mitofsky.
“For me the two factors (of the fall in popularity of the President ) are: one: the daily evidence of insecurity that the media is informing us, not only Minatitlán (murder of 13 people, including a minor, in a social gathering), but issues such as the UNAM ( the murder of a young woman in the CCH East ), issues such as Jalisco, graves, everything that has to do with insecurity. The other factor is a permanent polarization that Lopez Obrador is doing, which on the one hand is keeping his base strong, but is also slowly expelling some when polarizing, “he added.
Roy Campos announced that in partnership with TResearch, he will carry out a daily statistical exercise called “AprobAMLOmetro”.
He indicated that it will be a digital measurement that will have filters to avoid bots (computer programs).He added that this is an exercise already tested for companies, and also in political exercises in El Salvador, Guatemala, Panama and Venezuela, and now it will be done in Mexico in order to measure the performance of the government’s management and the agenda.
On the methodology, he said: “We look for people who participate in the Internet, no matter where we find them. We usually find it on social networks, but it also includes WhatsApp. It is a digital measurement that only requires that people use the Internet. We have to remember that people leave a fingerprint that is all they do on the Internet, and that footprint gives the citizen a characteristic that allows us to locate it “.
Roy Campos clarified that there will be filters to avoid bots, because “it is not the people who decide to participate, it is the methodology that decides who can participate, with that we avoid the bots. It is not that someone can say: ‘we are going to form a voting farm for voting for or against’, because they can not enter to participate in this project, but we are the ones who look for citizens who can participate according to its demographic, geographic and behavioral characteristics.
“The way of communicating, of communication and marketing has changed. And the way to follow the national agenda has changed. Then we also had to change the way of investigating the Mexican and how he sees the world.
“We say to make a digital measurement of the public function. It is not a survey in a social network, but a digital measurement where we measure the citizen wherever he is, whether in a social network, in a chat of emails, a news blog, where we are constantly measuring according to their characteristics and geographical distribution, and then we do the search for citizens following statistical quotas. And what we are going to do is: every day be asking about the management of government “.
Source: El Economista
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