Mazatlan businessman Ernesto Coppel Kelly receives the Award for Tourism Excellence


The Sinaloan businessman received the award at a ceremony held in Mexico City.

The Sinaloan businessman Ernesto Coppel Kelly received this Wednesday the Tourism Excellence Award, granted by the Miguel Alemán Valdés Foundation.

The award was presented at the foundation’s library in Mexico City, in a ceremony in which an honorable mention was also given to Alfredo Arcos Bouchez.

The Miguel Alemán Valdés Foundation has awarded this award since 1989, created with the aim of stimulating and recognizing Mexican researchers, businessmen, students, academics and professionals in the tourism industry, who stand out for their work and perseverance.

Ernesto Coppel Kelly is a renowned Mazatlan businessman, founder and president of the firm Pueblo Bonito Golf & Spa Resort, with hotels in Mazatlan and Los Cabos.


Born on September 10, 1947, Coppel Kelly has been recognized as an entrepreneur and generator of employment since the opening of the first hotel he was in charge of, in 1987.

He has a degree in Business Administration from Tec de Monterrey and is the father of Leticia, Hayley and Bárbara Coppel González.

In 1991 he was recognized as “Entrepreneur of the Year” by Canaco Mazatlán and in 1992 as “Employment Generator Entrepreneur” by the CTM Sinaloa.

In 2004 he received the distinction of “Entrepreneur of the Year in Tourism” by Canaco Nacional and in 2011 the “Voice of Tourism in Mexico” award.

A few weeks ago, two of the hotels in its chain were recognized by Condé Nast Traveler’s “Reader’s Choice Awards 2022”, and are included in the list of the Top 20 Resorts in Western Mexico.

Grupo Pueblo Bonito has garnered countless awards and recognitions from the most recognized institutions and organizations in the tourism industry in Mexico and in international markets such as Condé Nast, Travel and Leisure, Trip advisor, AAA four diamond award, American Academy of hospitality services. , Fox News, USA Today, Bridal guide, to name a few.

Coppel Kelly was recently invited to participate in the hit TV show Shark Tank.

Pueblo Bonito, its history

In 1985, Coppel Kelly developed his first tourism real estate project by opening the Pueblo Bonito Mazatlan hotel, pioneering timeshare programs affiliated with RCI, the largest exchange firm in the international market.

Over the course of these 37 years to date, Grupo Pueblo Bonito has consolidated and is recognized as one of the most respected tourism real estate groups in Mexico.

In 1992, Pueblo Bonito opted for growth towards Los Cabos, in Baja California Sur, where it began an extensive development master plan, expanding the portfolio of real estate product offerings; such as the opening and operation of new hotels offering timeshare programs, construction of residences and the 18-hole Quivira golf course designed by Jack Nicklaus.

Said course is recognized by Golf Digest as one of the best 100 golf courses in the world and by Golf Magazine, as the best new golf course in 2014.

Today, Grupo Pueblo Bonito encompasses more than 2,000 hectares of its property under development, 2,300 hotel rooms, and more than 100,000 vacation ownership members.

With new projects under development, Grupo Pueblo Bonito expands in Todos Santos, Baja California Sur; San Miguel de Allende, Guanajuato; and in the Mexican Caribbean, in Punta Maroma Cancún.

It is also launching new real estate products in Los Cabos, where the new St Regis Hotel in Quivira and residences with a price range of 600 thousand dollars to 10 million dollars stand out.

Sea of ​​Cortez Aquarium

One of the current projects is in Mazatlan, where the Ocean Research Center and the Great Aquarium of the Sea of ​​Cortez are being built, in partnership with the federal and state governments in Sinaloa.

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