Mayors join the project that will be presented at Fitur, in Spain, at the initiative of Chemist Benitez Torres
Mazatlan.- In order to boost tourism in the south of the state jointly and under the same brand with high development expectations, such as Riviera Mazatlan the Mayors of the municipalities of Escuinapa, El Rosario, Concordia, San Ignacio, Elota and Mazatlan, agreed to go as a team in the strategy that seeks to consolidate this Riviera, which will be the one with the greatest diversity of tourist offer in Mexico.
At the meeting, the Secretary of Economic Development, Tourism, and Fisheries of Mazatlan, David González Torrentera, presented the general project of the Riviera Mazatlan brand, which will unite the municipalities of the south in a single identity and image and offer national and international tourism a diversity of attractions ranging from the offer of sun and beach to archaeological sites, passing through a centuries-old historical and cultural wealth, adventure tourism and major events of international relevance, such as the Mazatlan Carnival.
The Mayor, Químico Benitez Torres, said that this initiative is a unique opportunity to detonate south of the state as one of the most important tourist poles in Mexico, as the municipalities of southern Sinaloa offer a wealth that can overcome, due to its diversity, the offer of other Rivieras, such as Nayarit and Maya.
The Municipal Presidents of the South agreed to point out that joining this project will be of great benefit, to grow tourism by the hand of Mazatlan.
The agreement was signed by Emmett Soto Grave, Mayor of Escuinapa; the Mayor of El Rosario, Manuel Antonio Pineda; José Felipe Garzón, Mayor of Concordia; Luis Guillermo Benitez Torres, Mayor of Mazatlan; Iván Ernesto Baez Martínez, Mayor of San Ignacio and Geovani Escobar Majarrez, Mayor of Elota.
The Riviera Mazatlan brand will be promoted in Fitur, with the initial objective of concretizing Mazatlan’s area connectivity with Europe, in addition to seeking the attraction of hotel chains and international tourism wholesalers.
The Recodo Band and hotel entrepreneurs have also joined this project, with the interest of projecting the Mazatlan Riviera internationally.
Source: pmxportal, que pasa en mazatlan
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