Mexico, Wyndham hotel quality leader

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The award ceremony was held at the regional meeting of Wydham Hotels & Resorts and its vice president of Operations, Support and Integration, Eduardo Cruz, explained that the different awards given each year and a half have become a “healthy competition” that raises the value of the brand.

The quality and hospitality of the Microtel of Cuauhtémoc city, Chihuahua, caused Wyndham Hotels & Resorts to recognize it with three awards, including the hotel with the best operating performance in Latin America during 2018. The business competed with 230 hotels of the 15 brands of the chain.

“It is a pride for Mexico, for tourism and our city to have been distinguished by Wyndham,” said the president of the Board of Directors of Optuma, Cornelio Heide.

The entrepreneur leads a group of investors who found an opportunity to enter the regional hotel, which is part of a commercial corridor where agriculture and fruit farming reign (the apple is the icon product).

Image result for Cuauhtémoc, Chihuahua menonitas

In addition, a Mennonite community is located in the city of Cuauhtémoc, to which the hotel manager also belongs, and has the benefit of being part of the Chepe tourist train route.

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The award ceremony was held at the regional meeting of Wydham Hotels & Resorts and its vice president of Operations, Support and Integration, Eduardo Cruz, explained that the different awards given each year and a half have become a “healthy competition” that raises the value of the brand.

“Hotels can use the badge we give for their commercialization because it is a reference of quality that generates value to their guests,” he said.

Another differentiator of the Microtel brand hotel is the marketing strategy that they do on Facebook, which has become their main point of sale.

-What criteria are taken into account for your best performance award in the region?

-Wyndham does surprise inspections. They look at everything in detail, that in the rooms there is cleanliness, that there is not going to be a hair, that the alarm clocks are accurate, the quality of the mattresses, etc.

-Where does the idea of ​​achieving high quality standards come from?

-We were clear that the city needed a hotel, there were few. We join entrepreneurs from different sectors to see this idea. In addition, for our various activities, we traveled a lot and we knew what we needed and we saw each other there. We chose that Wyndham brand and we bet you.

Source: El Economista

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