Tourists who came to Mazatlán gave the destination a 9.6 rating, although it lost favor with Durango residents and rates fell, according to a summer survey by Canaco Servytur.
Once again, the beaches, food, and the boardwalk were the most popular destinations for summer visitors, who spent an average of five days there and generated an economic impact of more than 4.23 billion pesos from July 14 to August 31, highlighted Francisca Cazarez Rodríguez.
To find out what tourists think of Mazatlán, Canaco released the 2025 Summer Visitor Satisfaction Study, the result of 1,300 surveys conducted with tourists between the ages of 18 and 80 at sites in Olas Altas, the Historic Center, and the boardwalk. 61.6 percent of the visitors were men and 38.4 percent were women.
The leader specified that during this holiday period, Durango residents were the ones who visited the least, unlike during Holy Week, so she called for a greater promotion of the markets in the northern economic corridor.
Another market that did not attract as much attention as before was the Sinaloa residents from the center and north, as well as Jalisco, but Coahuila grew in percentage terms with 10.8 percent and Mexico City, up 2 percent.
Given these results, it was recommended to redirect efforts and focus on tourism promotion for these neighboring destinations.
She explained that this result is part of the 2025 Summer Tourist Satisfaction Survey, conducted among 1,330 people between the ages of 18 and 80. She also stated that there was an overall economic impact of over 4.3 billion pesos in businesses, restaurants, and tourism services.
Another important finding from the Canaco Servytur survey is that 99.8 percent of visitors said they would return to Mazatlán, although 84.1 percent are repeat tourists, meaning they have already visited the city more than once.
Source: noroeste
