Mexico’s Morena political party proposes charging YouTubers, video bloggers, and influencers taxes for advertising in their content


The proposal points out that part of its objective is to detect and prevent misleading advertising, as well as “disguised” commercials.

Deputy María del Rosario Merlín García, from Morena, presented an initiative so that YouTubers, video bloggers, and influencers or other content creators pay taxes when they advertise something within their broadcast channels.

If approved, the proposal published in the Parliamentary Gazette, people dedicated to uploading sponsored content to social networks would have to pay this tax from 2023.

The proposal states that this type of tax must be declared as “audiovisual communication service providers.”

And it is that, in addition to the monetization of content through the social networks in which they are published, thanks to their audience reach, the creators of these materials obtain income through advertising campaigns that they also publish on their networks.

The initiative indicates that the case could also apply when influencers make videos of the “umboxing” type, that is, when they open a package or show a product or service offered by a brand.

In addition, in the event of carrying out a raffle or “give away” for their followers, which involves products from an advertiser, they would also be entitled to pay the tax.

The objective, the initiative points out, is “to regulate the creators of digital images badly known as “influencer YouTubers” and others, therefore, in those cases in which the advertising nature of the content is not clear and manifest, it will be necessary to include an indication to the respect that must be explicit, immediate and appropriate to the medium and message about the advertising nature of such mentions or content.

In addition, it points out that it is a way to detect and avoid misleading advertising, as well as “disguised” commercials.

“(…) all misleading advertising is going to be regulated, which is now opening up free ground in many of the channels of these audiovisual communication service providers and which has had public repercussions with notorious cases of promoting anorexia, gambling or even drug addiction for this reason, to date, the activity of professional audiovisual communication service providers is not subject to any regulation, like any citizen who is subject to it”.

Mexico Daily Post