The hotel representative acknowledged that the year 2021 began with little hotel activity, however, the ‘straw that broke the camel’s back’ was the month of July, as the number of reservations fell dramatically by up to 20 and 30 percent in some hotels.
Mazatlán, Sinaloa.- With the return of the Covid-19 traffic light to green, hotel activity has been gradually reestablishing after the union experienced a dramatic decrease in its reservations, reported Julio Birrueta, director of the Association of Hotels and Tourists Companies of Mazatlán.
Based on tourist campaigns, work in conjunction with the union members, and visits to tourist agencies, it has been how they have achieved the upswing of the hotel activity, said Birrueta, which is why they predict that during the months of October and November, reservations will increase over 65 percent.
“We are with a promotional campaign, we have already done some events directly with tour operators, some webinars, visits to agencies and if it is giving results, it is recovering little by little,” he claimed.
“We are already practically at the 75 percent limit on weekends, we are talking about October and November, the truth is very strong on weekends, (…) if we can expect to be at 65 in both months, already with the combination of weekends and midweek occupancy (…) and just waiting when would be the right time to open 100 percent on weekends ”, he said.
The hotel representative acknowledged that the year 2021 began with little hotel activity, however, the ‘straw that broke the camel’s back was the month of July, as the number of reservations fell dramatically by up to 20 and 30 percent in some hotels.
“There were certain weeks, for example, January and February that were low, let’s say regular, and then the low that we suffered at the end of July in full season and everything that was August and practically September,” he declared.
Julio Birrueta hopefully mentioned that the improvement in hotel occupancy could increase in the month of November, so that December will be like “a normal year”, despite the cancellation of the Pacific Marathon, which each year represents important economic losses.
“This month I believe that it is the first month of recovery as we would have been in normal times, and November is not said because international arrivals continue to increase, there is a good perspective,” he added.
“November is strong, December usually goes down the second and third weeks, this year we will have a little low the first, second, and third because the marathon is not going to be done, but December will be very close to normal as if it were a normal year ”, he concluded.
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