Señor Frog’s wants to conquer the palate of the US market

594

Grupo Anderson’s restaurant chain, positioned as a world benchmark, began the sale of brand franchises in the United States.

Grupo Anderson’s, one of the strongest restaurant chains in Mexico, presented a plan to sell Señor Frog’s franchises in the United States, where the group already has branches of the brand located in Las Vegas, Myrtle Beach, and Orlando.

The Director of Operations of Grupo Anderson’s, Alejandro Wong, explains that it is intended to replicate in each franchise established the successful business model which has positioned the brand as a world benchmark for care, entertainment, and food.

The New York consulting firm LRA carried out a study in different cities with a significant influx of tourists to determine the growth potential of the Señor Frog’s brand in the United States. The results obtained were very positive and affirm that it is one of the most profitable franchises with the greatest growth potential that currently exists.

Grupo Anderson’s Marketing Director, Carlos Castro, completed a significant renovation process, both in terms of image, menu, and entertainment plan, which promises to strengthen the experience that the restaurant provides to its customers.

Currently, Señor Frog’s has a presence in Mexico, the United States, Puerto Rico, and The Bahamas places where it leaves its mark for its atmosphere of fun and flavor.

Grupo Anderson’s is the strongest restaurant consortium in Mexico and has more than 50 years of experience and a current presence in four countries. Among its 14 brands, Harry’s Prime Steakhouse and Raw Bar, Porfirio’s, Carlos’n Charlie’s, La Vicenta, Bak ‘Prime Steakhouse, and Raw Bar, CAO de Mar y Tierra, H Roof Nightclub and its most recent addition Ilios Greek Estiatorio stand out.

Source: forbes.com.mx

Mexico Daily Post