Yucatan will go for the reactivation of tourism ‘slowly but surely’


Tourism activity in the entity will seek to adapt to health needs and will be promoted in conjunction with the Mayan region of the Mexican southeast.

Tourism activity in the entity will seek to adapt to health needs and will be promoted in conjunction with the Mayan region of the Mexican southeast.

In an interview after the signing of the Mundo Maya Alliance with 4 more entities in the southeast of the country, Fridman highlighted that the air connectivity of Yucatán is close to 50% for the month of August. However, achieving pre-pandemic results is expected not soon.

As of July 2020, the Mérida airport , the Yucatecan capital, registered the largest percentage drop in domestic passenger traffic among the 10 busiest airports in the country with -76.6%, while the national average was 65.9%. In addition, it went from sixth place in 2019 to tenth place this year in passenger flow in the seventh month of the year.

The Reserve at Celestun

So far in 2020, the Mérida International Airport has served 763.2 thousand passengers, 52.1% less than in the first 7 months of 2019.

“I do not think that this year we will return to the figures we had at the beginning of the year, Yucatan had historical figures, at the beginning of the year, 2019 and 2020 we broke records in practically all tourism indicators, we are not aspiring to reach that at the end of the year , but it does start a gradual recovery, ”reiterated Fridman.

Just on August 12, Yucatán signed the Mundo Maya Alliance in collaboration with the governments of Quintana Roo, Campeche, Tabasco and Chiapas to promote the region as a destination and encourage the movement of tourists through the area.

“In the short term, we may be seeing how some tourism products that we have now slow down are operating. We are gearing up with an online training program and getting ready to go commercial. Yesterday (August 12) we started with the first of 5 webinars, each state will present its current offer ”, he highlighted.

However, he stressed that the reopening, currently at 25% of hotel capacity, will continue gradually in accordance with what the state health authorities determine. In its neighbor, Quintana Roo, the limit is at 30% occupancy, with influxes above 80% of the allowed capacity, according to the state Secretary of Tourism Development, Marisol Vanegas.

VivaAerobús highlighted this Monday that as part of its Viva por México campaign, between August 24 and 30, preferential rates will be offered on flights between Mérida and Mexico City or Guadalajara, Monterrey, Tuxtla Gutiérrez, Veracruz and Villahermosa to travel between September and December 16 at prices from 159 pesos plus the Airport Use fee (TUA) of around 500 pesos per single flight.

“The airline will also disseminate all the tourist attractions of the destination on its digital channels and social networks to encourage tourism in Yucatan,” the airline said in a statement.

Mérida is the third destination promoted with the Viva por México campaign, a campaign through which efforts have already been joined with state and local authorities to promote Cancun and Puerto Vallarta.

Source: forbes.com.mx

The Yucatan Post