Mexican Caribbean to launch recovery strategy

A potential tourism recovery in the Mexican Caribbean will hinge on ensuring the swift return of direct access to the region’s air hubs in Cancun, Cozumel, and Chetumal, according to the Quintana Roo Tourism Board. 

The Board, which represents destinations including Cancun, Playa Del Carmen, Riviera Maya, Cozumel, Tulum, Isla Mujeres, Isla Holbox, and Bacalar, says the State is focused on limiting the spread of coronavirus, while planning for a “multiphase recovery” amid the pandemic.

“This will ultimately result in our ability to recover more quickly as the global travel sector begins to rebound later this year,” said Dario Flota, CEO of the Quintana Roo Tourism Board. 

While air access will be vital, the Board said it was just as important to make sure the tourism industry and consumers were aware of “the enhanced health and hygiene protocols in place across the state and the locations frequented by tourists.”

“Working together with both the domestic and international tourism industry, the Quintana Roo Tourism Board is committed to investing in the critical recovery period to come,” the Board said.

The launch of the board’s newly-launched “Paradise Can Wait” campaign coincides with the 50th anniversary of Cancun. 

Source: CJ

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