The North American gambling market has been growing in recent years and has no signs of slowing down anytime soon. With the introduction of online casinos and how they’ve blown onto the scene, it’s no surprise to see the market continue to grow and expand. As more and more people gain access to the internet and start playing online casino games, it’s helped boost the gambling market in North America and also helped it become one of the top contributors to the overall economic growth in recent times.
Due to the sheer number of new players joining, there has been an influx of new casino websites popping up to create competition and ensure there’s a healthy number of different options available for the customers to choose from.
The current market
Currently, the Northern American gambling market is estimated to be worth over 12 billion dollars, and due to the rate at which it’s growing, this is due to increase by at least 12% by 2030. One of the main reasons for such a high market value and swift increase is that a lot of US states are either loosening or completely lifting bans on gambling, meaning, for the first time for many people, they’re able to start gambling from the comfort of their own home.
For example, North Carolina became the most recent state to lift laws on online sports betting, meaning its residents could now legally make online bets on their favorite sports. This is a massive move for North Carolina and the US, as more and more people are now able to bet on what matters to them and can do so under lawful regulations allowing for fair and safe betting.
Each state that lifts these regulations means more growth towards the US economy; it only further boosts the US economy as it opens up the possibility for millions of people to contribute whilst doing something they enjoy whilst also giving them the option to decide what to bet on.
However, for these new players, choosing where to start and what casino to go with can be a daunting task as you can be concerned you’ll miss out on a better deal. This has led to the growth of third-party operators like casino.org/us/ as a way for new participants to navigate the growing landscape.
Another factor that’s having a major impact on the gambling market is technology. As more and more people gain access to smartphones, it’s allowing them to access online gambling for possibly the first time and opening up a whole new world to them.
All of a sudden, they’re able to play anywhere, anytime, and can play to suit their lifestyle. There may be someone who used to love to play bingo, but for one reason or another, can no longer attend, however after getting a smartphone, they can all of a sudden start playing online with their friends, allowing them to continue to do what they love.
With technology advancing as fast as it is, online casino companies are constantly improving the games they offer, introducing new and exciting games for players to try. Whilst still releasing the old classic games that everyone loves, they’re also bringing out new games that push the boundaries and have new advanced features.
For example, some of the newer games will have a mini-game included, meaning if you trigger certain things, you’ll be taken to a new mini-game inside your casino game to earn additional prizes, with the mini-game normally interactive and getting you much more involved.
By offering these new features, you’re engaging the player more and therefore more likely to stay longer and play more, meaning more cash is put into the market. Whilst these games are great and can bring in new players and keep hold of existing ones, it’s also key to not go too far, as this may do the opposite and drive away some players if their experience is changed or altered; it’s all about finding a balance.
Over the past few years, the gambling market in North America has continued to increase year on year, and with how things are going, it doesn’t appear to be slowing down any time soon. With new players always joining and taking their first steps into online casinos and existing players being given new and exciting games to play, ensuring they remain present in the community, it’s clear the market will only continue to thrive.
