From April 22 to 24, 2022, the Barcelona International Convention Center will host the First International Tianguis de los Pueblos Mágicos de México, a world event that seeks to show the most intimate heritage of this American country. In this sense, Barcelona, ​​due to its strategic location in Europe and as a cosmopolitan capital, has been chosen to host this event that wants to consolidate the Magical Towns as the new tourist face of Mexico.

Currently there are 132 towns throughout Mexico that have the recognition of Magical Towns (Photos: Instagram @cristiverdin / @chrislejarazu / @sancristobaldelascasas)
Currently there are 132 towns throughout Mexico that have the recognition of Magical Towns (Photos: Instagram @cristiverdin / @chrislejarazu / @sancristobaldelascasas)


Inaugurated in 2004 on the occasion of the Universal Forum of Cultures, the Barcelona International Convention Center (CCIB) has become a benchmark in Europe as a venue for organizing events.

With a privileged location in a modern and cosmopolitan city like Barcelona, the CCIB is located within the new technology and business district of the city of Barcelona, Spain.

The “CCIB” is made up of two buildings of great architectural value joined by an underground connecting promenade. The “CCIB” is also located right in front of the Diagonal Mar shopping center. This center has a large number of shops and restaurants.


The First International Tianguis of the Magical Towns of Mexico will be a hybrid event, that is, it will take place in person and virtually. During three days of exhibition, the 132 Magical Towns will show their culture, tradition, gastronomy, and crafts. This event is a great commitment by the Government of Mexico for the international projection of some destinations that aspire to be the new tourist face of the country. And it is that the Magical Towns are perfect enclaves for those tourists who are looking for inland options as an alternative to the well-known sun and beach destinations.

The event will take place from April 22 to 24, in an area of ​​4,600 m2 at the Barcelona International Convention Center (CCIB – Plaça de Willy Brandt, 11-14), with a large space for the sale of handicrafts and gastronomic samples, among other attractions. Access will be free, from 10 a.m. to 7 p.m. 

Jalpa de Cánovas, in Guanajuato, another of the Magical Towns of Mexico

Jalpa de Cánovas, in Guanajuato, another of the Magical Towns of Mexico

In addition to having the participation of traditional cooks from the country who will elaborate on ancestral recipes and artisans who will explain the construction process of some pieces, the participating States and municipalities will show the public the richness of their territories to encourage tourists to travel to communities that preserve their heritage and history. 

Intense culinary, cultural, and business agenda 

One of the pavilions that is intuited will be more lively will be the gastronomy one. Led by the renowned chef Rita Sánchez, during the three days of this great exhibition, dishes prepared following the recipes of cooks from different Magical Towns of the country will be served. In addition, some of these cooks will be present at the event to explain the secrets of their careful culinary preparations.  The design of this Tianguis, a word from a pre-Hispanic language (from the Nahuatl tiyānquiztli) that means market, a place of exchange and coexistence, also includes a large auditorium with a stage that will host performances by mariachis, traditional folklore, awards ceremony and interesting conferences. 

Mexcaltitan in Riviera Nayarit

Mexcaltitan, in Riviera Nayarit

As for business meetings, the event will have a hybrid character, since, in addition to face-to-face meetings between registered buyers (from more than 30 countries) and exhibitors, virtual meetings will be promoted through MatchMkr, a digital platform 24/7 business center that facilitates networking between actors in the tourism industry, through a state-of-the-art algorithm that allows finding profiles of interest among registered service providers. In this way, this Tianguis wants to contribute to the democratization of communication in the tourism sector, facilitating the same opportunities and access to the promotion of business at an international level. 

Sabías que Cosalá fue el primer Pueblo Mágico en Sinaloa? Buscan mantenerlo  y reforzarlo - Punto MX
Cosala Sinaloa

Another ingredient of this great event will be the largest Tenango exhibition in the world: a 105-square-meter macromural made by 1,270 artisans, using 75 kilometers of sailing thread. But there will also be room for a gigantic winged alebrije, a traditional altar of the dead to honor the memory of the deceased, or a sample of typical Mexican costumes. 

Mexico Daily Post