Walmart will initially invest 1,300 million pesos and will retain the intellectual property of the Superama brand, for possible future projects.
Walmart de México y Centroamérica today opened its first store under the new Walmart Express concept, which will replace Superama, located in the Lomas del Valle subdivision, in the city of Puebla.
The conversion of the 89 stores will be gradual, in addition to the fact that the company plans to open four new stores. For this, Walmart will initially invest 1,300 million pesos and will retain the intellectual property of the Superama brand, for possible future projects.
Walmart Express: what’s new
Among the novelties that customers can find at Walmart Express are:
- Stores with a practical and convenient space of between 1,500 and 2,000 square meters of sales floor.
- Friendly and intuitive signage, which facilitates the customer’s shopping experience to find the products they are looking for in less time.
- Categories distributed in the store according to the needs of the client and their purchase objectives, such as health and beauty, baby products, home solutions, perishable foods, among others.
- New concepts of a bakery, in-store cafeteria, and a variety of prepared foods to eat take away or cook at home.
- Self-collection boxes, which allow customers to make their purchases in an agile way, in addition to the traditional cashier.
- Expansion of the modules for the “Pickup” service to collect merchandise from the comfort of the car.
- Omnichannel experience, whether an in-person purchase, through applications or online, with home delivery service.
Source: forbes.com.mx
