The international tourism trade fair, Fitur, which takes place annually in the Ifema trade fair centre of Madrid, has become one of the biggest tourism fairs worldwide and the no. 1 on the Iberian Peninsula.
In so-called national pavilions, the particularities of the regions are presented to the visitors of the fair, mainly consisting of decision-makers in the tourism industry, such as travel agencies and tourism associations.
The fair is also considered the most important gateway to the Latin American market. On the whole, the event serves as a global communication platform in order to develop future strategies taking into account the changes in consumer demand and thus generally to promote the tourism business.
The Feria de Madrid is located strategically and in the immediate vicinity of the international airport. The exhibition centre is easy to reach with public transport.
On the whole the organisers welcomed on the 5 days of the fair, from 23. January to 27. January 2019, about 10487 exhibitors from 165 countries and 253,490 visitors are expected at the Fitur in Madrid.
The Mazatlan Post