300,000 Day of the Dead flowers are sold in just 3 days by a single-family in Mexico. Here’s how they made a successful business out of the festivities.
The traditional flowers called cempasúchitles are placed on altars and tombs across Mexico and beyond.
Day of the Dead is a tradition that has been going on for more than 3,000 years.
It’s a Mexican celebration of the deceased that begins on October 31 and lasts until November 2.
Each year families and loved ones use a special flower called cempasúchitl to honor the loved ones who have passed on.
The Telésforo family in Mexico City grows and sells this flower every year and has made a successful business out of it.
People gather to light candles and put out flowers to honor their passed loved ones.
