Riviera Maya, considered together with Cancun as the main tourist destinations in the vacation club and timeshare sector in Mexico, the Riviera Maya is home for the first time Master of Marketing, which in its fourth edition organizes the Mexican Association of Tourist Developers (Amdetur), with the support of the Association of Vacation and Tourist Complexes (Acotur), the National Tourism Business Council (CNET) and the University of the Valley of Mexico.
With the commitment to professionalize the holiday property sector, whose annual growth is almost 7 percent, with sales of more than 4 billion dollars in Mexico, Mauricio Carreón Lavalle and Carlos Trujillo Balmaceda, presidents of Acotur and Amdetur, respectively , They cordially welcomed the 80 participants of the Master – 25 face-to-face and 55 online – registered for this great training meeting, which will conclude next November.
“It is important that the holiday industry is constantly growing and has more and better elements of working. We must train and professionalize all those who work in this sector to consolidate Mexico as a tourist power. It is a worthwhile effort, ”said Carreón Lavalle, president of Acotur, a group that brings together 36 associates and tourism developments, with more than 80 hotels and 38,300 rooms, which generate more than 3 million visitors and sales for more of 810 million dollars annually in the southeast of Mexico, especially in the Mexican Caribbean.
In turn, Trujillo Balmaceda, thanked the participants for trusting in this academic project, which maintains the commitment to include the best speakers and provide quality content to strengthen the knowledge and skills of those who work in the holiday property industry or Timeshare in Mexico, which has positioned itself in second place worldwide, just behind the United States, with around 630 holiday developments, of which 215 are in the Mexican Caribbean, mainly in the Riviera Maya and Cancun.
“This fourth Master broke the record in attendance of all previous editions, including the last one in which there were 66 participants,” said the director, who noted that last year the holiday property industry sold around 256 thousand weeks-memberships in Mexico, almost 7 percent more compared to 2017, including 198 thousand foreign buyers with a high satisfaction rate, calculated at 82 percent.
It should be noted that Mexico, with 630 developments, is a leader in the holiday industry in Latin America, followed by Brazil, with 257 hotels, and Argentina, with 159 resorts with holiday clubs. Timeshare developments in 2018 reported an average occupancy of 71.2 percent, up from 65.3 percent of traditional hotels.
The Master in Marketing is itinerant and changes headquarters every year between the main tourist destinations in the country. The first Master took place in Cancun; the second, in Los Cabos and last year Cancun repeated.
Amdetur estimates that in these four years more than 300 business executives, teachers and students from universities in Mexico and other countries of the world have been trained.
In the framework of the opening ceremony of the IV Marketing Master, messages were sent from the president of Amdetur, Juan Ignacio Rodríguez; of executives of the Universidad del Valle de México and the National Tourism Business Council.
Two scholarships granted by the Royal Holiday Club and Interval International companies were also awarded to students and teachers of the Universidad Anáhuac and Universidad La Salle. The event was attended by Beatriz Mora and Virginia Martínez, president of the Education Committee and Training Manager of Amdetur, respectively, as well as Eduardo Mariscal and Itzel Voigt, Executive Director and Operations Manager of Acotur.
With a duration of 116 hours and the participation of national and foreign experts in that segment of the tourism industry, the IV Master in Marketing aims to analyze the commercial process of timeshare, its transformation to Vacation Club, Travel Club, Club de Loyalty and / or Discount Club and the perspective towards the future of this sector.
The Master in Marketing analyzes the sales process, the importance of human capital and technology in this industry, as well as raising awareness about the correct operation of a timeshare.
The four modules include topics such as The Origin of the Product and Marketing, the Sales Process, the Operation of the Vacation Club and Human Capital and is aimed at professionals in the timeshare industry in the areas of sales, marketing, operation and administration and that have a position of responsibility of personnel in their charge and interest in knowing the best practices of the industry.
Source: Infoqroo, nitu
The Mazatlan Post