Summer represents challenges in terms of occupancy and safety, said José Ramón Manguart Sánchez.
He spoke of the expectations of the hotel industry he represents at the Tres Islas Hotel Association to reach 80 percent, a major challenge, not easy to achieve. Therefore, they are creating synergies between the private hotel and restaurant sector, the Ministry of Tourism, and security institutions.
“So that operations and everything that enhances the experience and guarantees people’s travel, the destination’s stay is now fully facilitated.”
Manguart Sánchez emphasized that Mazatlán is among the top 10 travel options, and this trend must be maintained.
“In a process of building trust, I mean that through the same results that we have gradually been advancing as a destination, thanks to the operations of the three levels of government and the intensive promotional campaigns we have had this year, we are in that process. It’s not a snap; it won’t be solved in one, two, or three days; we are moving forward,” he stated.
He considered that May has felt different from the inertia of weekends with 70 percent occupancy; during the week it drops to 30 percent and sometimes rises.
“We know this isn’t what has traditionally been happening in Mazatlán, but we are pushing, and pushing—I mean pushing what is within our reach—with promotion and attractive offers. Announcing the results of the different seasons, despite the conditions, has been positive. The operations implemented and where the points are, and this is part of what is building trust,” he emphasized.
The businessman said that crises present opportunities and challenges to achieve and do different things, constantly providing feedback so that the people who come leave the destination happy.
He spoke of the opportunities that lie ahead, such as conventions, congresses, and sporting events. He envisioned this segment as future visitors who will now be learning about all of Mazatlán’s attractions.
The latest activations will take place in Mérida and Cancún to update the destination’s new features, reinforcing everything that Mazatlán’s summer represents.
Looking back, he mentioned that, starting in 2018, Mazatlán underwent a complete transformation: its entire coastal tourist area was demolished and rebuilt from the ground up, adding new tourist attractions such as the Faroleza (Lighthouse), the Observatory, and the Mazatlán Aquarium.
“This speaks to a tangible transformation or renewal, something that a traditional destination can’t easily afford. If you add to that the urban landscape with all the new apartment and condominium infrastructure, it speaks to a city where investment is growing and where people trust in having their second home, not only from Mazatlán but also from outside the city.”
He said that Mazatlán depends on everyone working together with a common purpose, alongside allies like tourism operators, to rebuild confidence in this destination, whose image has been tarnished by its location in Sinaloa.
Source: noroeste
