Mexico tackles obesity crisis with tough food labels

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Consumers confronted with warnings on products that contain excess salt, sugar and calories mexico food labels obesity New labels warn Mexican consumers if the product they are buying contains excess calories, sugar or salt.

Mexican consumers will soon be confronted with ominous black labels on food and beverages warning that they contain “too much sugar”, “too much fat” or “too many calories” as the country tries to tackle one of the world’s worst obesity and diabetes epidemics.

The compulsory new labelling system, which has passed regulatory hurdles and is expected to be in place next month at the latest, will mean adiós to Frosted Flakes’ Tony the Tiger, the Lucky Charms leprechaun, the Trix rabbit, Fruit Loops’ Sam the Toucan and any other cuddly cartoon creature used to entice children.

Following in the footsteps of Chile, where a similar system has delivered results, some products could garner several labels. A bag of crisps or a packet of biscuits, for example, could have three — too high in salt or sugar as well as excess calories and saturated fat, based on the proportion per 100g.

A bottle of juice could carry a sugar and calorie alert and there will be separate recommendations over caffeine and artificial sweetener content. Food giants who make hefty profits in Mexico.”

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