Tim Hortons will have 100% Mexican coffee to compete against Starbucks


Tim Hortons will offer in his restaurants a coffee made with local grains and the initiative is due to the quality of production in Mexico.

Starting this September, the guests of the Tim Hortons restaurants will be able to enjoy the first 100 percent Mexican coffee, special from Chiapas, after an alliance with the Por café program.

The Canadian chain that arrived in the country at the end of 2017, said in a statement that For more coffee is an initiative of Exportadora de Café California that promotes the economic and social development of small coffee farmers in the region.

At the official presentation of the new preparation, the director of coffee operations, Kevin West, noted at an event within Tim Hortons La Fe, ” We are very proud to start producing, serving and selling Mexican coffee to all the guests at our restaurants”.

It is the first time that Tim Hortons will offer in his restaurants a coffee made with local grains and the initiative is due to the quality of the production in Mexico.

“We are excited to support a beautiful project like Por más café because the small haciendas have suffered a lot in recent years because of the rust (parasite fungus) that damages the plantations and thanks to these alliances their work will start to be profitable again”, explained the Canadian expert.

To say West, the coffee of Chiapas is one of the best in the country, thanks to the incredible microclimates that give the grain the greatest flavor. “The one we prepared for Tim Hortons has a delicate flavor with aromatic touches of nuts and fruits.”

For his part, Mauricio Barrera Garza, CEO of Tim Hortons Mexico , said “Coffee consumption in Mexico is growing year after year and Mexicans are increasingly aware of the quality of the great coffee produced in our country. We are proud to offer you the best Mexican coffee, made with the experience of Tim Hortons and the knowledge of people like Kevin West. “

Tim Hortons is a chain of restaurants that operates in the fast service segment, was founded in Canada in 1964, its menu includes coffee, specialties in hot and cold drinks (lattes, cappuccinos and espressos), teas, freshly baked breads, and with more than four thousand 600 restaurants in Canada, the United States and the rest of the world.

Source: altonivel

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