Pemex lost 1,650 petrol stations to new brands during 2018

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The Pemex franchise lost 14% of the gas stations that use its brand during the past year.

The petrol station franchise of Petróleos Mexicanos (Pemex) lost 1,656 service stations to new brands during 2018.

The Pemex brand suffered a 14% drop in the number of registered franchises from December 31, 2017 to the same period last year. In this period, the figure fell from 11,586 petrol stations to 9,930 service stations.

Of the total number of gas stations that use its flag, 9,884 are private, while Pemex Transformación Industrial (TRI) owns 46 that it uses for self-consumption, according to the report of results of the oil company of the fourth quarter.

Although 2,006 stations operate with another brand, Pemex supplies them with gasoline and diesel. Of these, 386 operate under a sublicense of Pemex brand names and 1,620 petrol stations use brands of other companies.

The company currently led by Octavio Romero Oropeza has lost 30% of the market to new private players such as BP, Shell and ExxonMobil , as well as the emergence of national brands such as OxxoGas, G500 and Fullgas.

To counteract it, Pemex relaunched its franchise in November 2017, but the abandonment of the gasolineros continued during 2018.

“Pemex relaunches the franchise after more than 30 years only because of competitive pressure,” said in September 2018 the commissioner president of the Energy Regulatory Commission (CRE), Guillermo García Alcocer.

The productive company, however, supplies 95% of the fuel sold in the country, whose market is worth more than 512,600 million pesos (mdp) per year.

Source: Forbes

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