Under the franchise model, the company has a five-year plan that ends in 2022, whose main objective is to triple the 1,400 hotels it has in 112 countries, an equation that will be applied in the case of Mexico.
The Chinese company Jin Jiang will invest billions of dollars for the construction and operation of hotels in Mexico within the Radisson Hotel Group, in order to triple the presence of the chain in the country by the year 2022.
The Vice President of Operations for Latin America at the Radisson Hotel Group, Frances Gonzalez, revealed that between 2019 and the first four months of 2020 the opening of three new hotels in the states of Jalisco and Hidalgo is planned.
The directive indicated that the company has a five-year plan that ends in 2022, whose main objective is to triple the 1,400 hotels it has in 112 countries, an equation that will be applied in the case of Mexico.
Although he specified that it is a franchise model, the hotel company will invest in technology to support hotels, the operating system that will communicate with the world and the web platform, while franchisees will make the investments in the construction and operation thereof.
By the end of 2019, Parkin by Radisson, of Pachuca, Hidalgo, is expected to open with an investment of some 30 million dollars; the reconversion of El Tapatío, by Grupo Sevilla, in Guadalajara, Jalisco, with billions of dollars.
Also the Radisson hotel, of the highest category of the group, which will be located in Chapala, Jalisco, with about 90 rooms and will be opened in the first quarter of 2020. The standard of the construction cost of a hotel of such magnitude amounts to about $ 100,000 per room.
“We want to grow, and although in the past the company grew, it did not do it the way it should, but in this new stage we are looking for an orderly and secure growth,” he said.
This, after Radisson hotels, from being a company that belonged to a family in Minnesota, United States, was sold to the Chinese business group HNA, which due to complications with the same government abandoned the business and left it in the hands of Jin Jiang. , specialists in the tourism sector.
“So, if we want to expand, if we want more hotels, they are in a process, so when they are ready to open as Radisson, they do well,” said Frances Gonzalez.
As for the changes in the Mexican political system, he considered that “things have to keep working”, and stressed that with the exception of the case of Venezuela where investments are stopped, the group is accustomed to dealing with different political regimes.
“And what gives confidence today in Mexico, is that the country continues to grow and there is no destination in which there is as much ‘elite’ member as in this country,” he said.
For his part, the Director of Operations of Radisson Paraiso Perisur Mexico City, Edemir Velasco, warned of the intention to continue investing in the infrastructure of this hotel, whose tradition means that practically all soccer teams stay there and have today in day between five thousand and six thousand guests per month.
The manager, representative of the franchise, said that for 30 years have gone through several government regimes, and now is not the exception because they have annual remodeling, pace that has not stopped because there are maintained at least 250 families directly and a similar amount of indirect jobs.
Source: El Economista
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