The head of the Sedectur highlighted that having its own stand will give the port a greater identity and promotion.
Mazatlán, Sinaloa.- Mazatlán is ready to participate with its own identity in the 46th edition of the Tianguis Turístico, which will take place from May 22 to 25 in Acapulco.
The Secretary of Economic Development, Tourism and Fisheries of Mazatlán, Ricardo Velarde Cárdenas, reported that the Mazatlán stand will be a complement to the one in Sinaloa, since they will even be adjacent.
“ Mazatlan is going through a historic moment in terms of growth and development. Without a doubt, the Mazatlan brand is resonating with both investors and tourists who want to come to know the destination and we saw it as very opportune to activate the brand as such. Without a doubt, we are part of the state of Sinaloa, but it’s like when you go to Quintana Roo, what is the product that they advertise as the icing on the cake? Well, it’s Cancún, so it’s the same here, we want Mazatlán to sound like it and give it that value that growth is having,” he said.
He recalled that even in the midst of the Covid pandemic, Mazatlan managed to position itself as the destination with the best average hotel occupancy in Mexico, and is designated as one of those with the greatest growth potential.
What is the Tourist Tianguis?
It is the most important event in the tourism sector in Mexico and a business forum based on pre-established appointments between buyers and exhibitors. It has been held 46 times, since 1975, with Acapulco being the first destination in which it was held, at that time it was called the Acapulco International Hotel and Tourist Agency Fair.
It was in 2012 when it became an itinerant event, taking place in the Riviera Nayarit, it has also been held in Puebla, Cancún, Mazatlán, and Mérida. More than 600 exhibitors and more than 700 companies participate, in addition, dozens of countries come looking for the most beautiful of each state.
They will offer Seafood
Velarde Cárdenas indicated that the participation of Mazatlan in the Tianguis Turístico is not limited to the stand, but that a seafood platter is scheduled, with the sponsorship of 15 local businessmen, for tour operators, travel agents, owners, as well as airline managers. .
“ We are going to have a seafood platter for the first time and take advantage of the space to thank many businessmen who are joining this project, to be able to give our product that falls in love with locals and strangers, which is our seafood, and we are going to invite more than 120 major tour operators and businessmen in the sector ”.
Questioned in relation to the investment that will be made in this assistance to the Tourist Tianguis, he said he did not know the total amounts, since there are several agencies involved. But to give an example, he commented that the investment in the stand, which was sought out of one of the smallest spaces of the forum, will be 2.5 million pesos, including the floor and manufacturing.
“ The stand is small, but I guarantee that the Mazatlan stand will be the most beautiful and the most notorious. Because we carry our Carnival and the set designer Ocean Rodríguez is doing the design for us and I am sure that he will give a lot to talk about, ”he expressed.