Mazatlan businessman will be part of the entrepreneurs in Shark Tank


The hotelier will be together with Alejandro Litchi, Amaury Vergara, Alejandra Ríos, Marisa Lazo, Braulio Arsuaga, and Marcus Dantus as sharks

MAZATLAN. – The Mazatlan businessman Ernesto “Neto” Coppel Kelly will be one of the new sharks in the program “Shark Tank México”, soon to premiere a new season.

They say that we Mazatlecos are everywhere, in the cultural, artistic, sports, and even successful entrepreneurs.

The story of Ernesto Coppel necessarily takes us to Mazatlán, a city in the state of Sinaloa, where the now businessman was born in 1947 and where he spent much of his life.

It was in that state where, since 1987, the development of luxury hotels on the edge of the beach began, and currently, according to its official website, it has a total of six: two on the Pacific Coast in Mazatlan and four in Cabo San Lucas, at the tip of the Baja California Peninsula.

“Each of these properties has its own architecture and decoration, which Ernesto Coppel Kelly embellishes with antiques and original pieces of art that he selects specifically for each hotel, resort, or residential community that he has in mind,” they described.

In 1985 they placed the first stone of the Pueblo Bonito Mazatlán hotel, which was inaugurated in 1987; in 1994 he did the same with Pueblo Bonito Blanco Los Cabos, and by 1997 he also had Pueblo Bonito Rosé in the same city.

Ernesto Coppel Kelly, the new shark from Shark Tank Mexico (Photo: Instagram / @netocoppel)Ernesto Coppel Kelly, the new shark from Shark Tank Mexico (Photo: Instagram / @netocoppel)

Its hotels continued to grow during the first decade of the 2000s. Entering the new century, he inaugurated Pueblo Bonito Emerald Bay in Mazatlan, Pueblo Bonito Sunset Beach in Los Cabos, and Montecristo Estates Luxury Villas, as well as Pueblo Bonito Pacifica in Los Cabos.

Quivira Los Cabos is one of its most recent and exclusive developments on the Peninsula. Its complex began in 2012 and has 728 hectares that extend over 5 kilometers of beach.

Inside it houses private subdivisions such as Montecristo, Novaispania, Coronado, Copala, Mavila and Alvar. In addition, there is a golf club, as well as two world-class hotels: Sunset Beach Golf & Spa Resort and Pueblo Bonito Pacifica Golf & Spa Resort.

In the 1990s, he was awarded the Entrepreneur of the Year award by the National Chamber of Commerce and Tourist Services of Mazatlan, and the Award for the Greatest Entrepreneur in Job Creation by the CTM of Sinaloa.


But his plans do not stop there, because now he wants to expand the hotel empire to San Miguel de Allende, Guanajuato, where he intends to open Pueblo Bonito with an investment of between 350 and 500 million dollars.

He was also awarded the Entrepreneur of the Year award for Tourism by the National Chamber of Commerce; and the Five Star Diamond Award by The American Academy of Hospitality Sciences, in 2004 and 2005 respectively.

On the other hand, it was in 2004 when the former Mexican president Vicente Fox named Ernesto Coppel as the Entrepreneur of the Year. Even Coppel was a tourism advisor during the first PAN six-year term in history.

In addition, he is credited with the creation of the Letty Coppel Foundation, in 2004, together with Mrs. Letty Coppel, with the aim of improving the quality of life and the development of the communities of Los Cabos and Mazatlán.

According to the official page, his greatest concern is supporting the neediest people, their environment, what happens to them, and their development. Therefore, they dedicate their efforts to various areas of action: social assistance, community development, and culture traditions.

“All these philanthropic efforts centralized through the Letty Coppel Foundation, achieve the development and continuous improvement of our communities,” they reported through their website.

The businessman will be together with Alejandro Litchi, Amaury Vergara, Alejandra Ríos, Marisa Lazo, Braulio Arsuaga, and Marcus Dantus, who will be seated while meeting young entrepreneurs looking for investors for their projects.

“Creator of the iconic Pueblo Bonito resorts, Coppel is an entrepreneur trained in a traditional environment. He has taken his experience to the presidency of the Mexican Association of Tourism Developers (AMDETUR) and the National Tourism Business Council (CNET) from where he faced the challenge of the 2008 global financial crisis,” Shark Tank Mexico explained in a statement.

In this same statement, the businessman said that he is interested in their participation because the program is characterized by its renegotiation capacity and its innovative version.

In fact, in 2019, the Mazatlan Enrique Espinoza won over the businessmen of the program with his tuna sausage without preservatives, managing to be the surprise of that season, taking 2 million pesos to promote his company abroad.

The premiere date for this season is not yet known, but the investors and even the design of the set, also made by Ocean Rodríguez from Mazatlan, are already known.

The Mazatlan Post