Methods to Advance Mexican Businesses Post-Covid
Undoubtedly, every business owner has suffered the effects of the coronavirus pandemic. Not being able to interact socially has forced many businesses to work fully remotely. However, not every business, especially restaurants, had the privilege.
This caused a lot of people to be disproportionately affected by the pandemic. In particular, many Mexican and Latino businesses were affected more so than others.
- Create an online store
Without the ability to interact in person, many businesses have had to seek the help of the Internet in order to survive during the pandemic. In this day and age, it’s nearly impossible to be able to have a successful business without having some sort of Internet presence.
If you are a Mexican business that sells some product, whether it’s homemade goods, clothes, or even other services, you should really consider the importance of creating an online store. This will enable your customers and potential customers to have somewhere to interact with you that’s secure and where they will get a better idea of what you have to offer.
With an online store, you will be able to organize matters such as payment and shipment much easier. You will even find that your revenue increases, which is very important during the post-Covid period.
- Make use of social media
As we mentioned in the last point, having some sort of presence online is absolutely crucial if you want to make sure that your business is successful. As most people interact online nowadays, you must consider that the Internet is one of the best places to find and attract new customers.
In fact, the Internet will be the best place where you will be able to reach out to people, whether they are in your area or elsewhere. Therefore, if you do not already have social media pages for your business, now is the perfect time to get started.
Some of the best places to start out are Facebook, Instagram, Twitter, and LinkedIn. Facebook will be especially great in order to attract locals. With LinkedIn, you’ll be able to establish a professional impression.
If you have a restaurant, shop, or offer some sort of services, you will be able to share the pictures of what you have to offer on Instagram. The best rule of thumb here is to not sure away from the paid ads that the social media sites have to offer.
Although it might be a little bit out of your budget, especially if you have a business that was affected by the pandemic, these ads will certainly generate a lot of reach and help you to gain more potential customers.
- Consider collaborating with influencers
Nowadays, businesses do not shy away from collaborating with influencers. Influencers will tell their followers all about what the business has to offer, as well as encourage their followers to make use of the business’s product.
In particular, if you are a Mexican business, many Mexican and Latino influencers will certainly be happy to collaborate with you. The cultural element of the business will make other people who are part of the culture, or who have some sort of connection with the culture, more motivated to help you and to make your business successful.
So, don’t be afraid to think of creative ways in which you can collaborate with influencers. You can add some sort of cultural element to it, or you can simply discuss ways such as discount codes, giveaways, and other methods for the influencer to spread the news of your company to their followers.
- Consider allowing fully remote work (if applicable)
Obviously, this will depend on what kind of business you have. If you have a restaurant, it will be difficult to work remotely. However, many businesses survive throughout the pandemic by including delivery and takeout services that wouldn’t require people interacting with one another in person.
However, if you own some sort of company, it might be worth considering adding a fully remote position. Studies have shown that including remote work opportunities has made people more productive, generated more revenue for businesses, and overall increased employee happiness.
These are all factors that are absolutely crucial for a business to be successful, so it’s definitely worth considering if your business took a hit during the pandemic.
- Reconsider how you interact with your customers
There are plenty of unique opportunities for businesses to interact with their customers. You don’t just have to resort to in-person events or boring social media posts that won’t get anywhere.
Instead, you can stage online events, especially ones surrounding Mexican holidays. You can also incorporate some Mexican cultural elements into your interactions. And don’t just limit yourself to that; you can bring in experts depending on what sector you’re in to discuss important elements regarding the business.
You can also do live videos on social media, have sales during cultural holidays, and so much more. Now is the time to get creative
