Hoteliers highlight interest in working together and with clear objectives
Mazatlan Sinaloa.- Working together and organized with clear objectives as intended with the National Network of Municipalities, will allow consolidating tourist destinations such as Mazatlan in the national market; said José Gámez Valle, Marketing Director of the Association of Hotels and Tourism Companies of Mazatlan.
He pointed out that this tourist destination has a number of advantages, which if it is possible to potentiate in an appropriate message, it could conquer many national and foreign markets that are not available.
We are a destination that we know how to work in adversity, and today more than ever that we are being given the opportunity to work together, capitalizing on each of the contributions of the representatives of the municipalities
Gámez Valle
He said that a promotional campaign in the country has to include the sum of values and attractions of the port, such as its gastronomy, the beaches, the Historic Center, the communities and towns near the city.
It is required, he added, to look for new air alternatives, to continue strengthening the markets where Mazatlan is predominant, as well as to recover the places where a spoiled destination was, including Vancouver and Minneapolis, in Canada, where direct flights are already being created with New airlines
We are recovering land in those places, and today, Mazatlan, thanks to the opening of the Mazatlan-Durango superhighway, allowed us to connect with a highly economical area from Durango, Coahuila, Chihuahua, Nuevo León and we are recovering land in the area of Bajío, we already have a connection there, from Querétaro
Gámez Valle
Part of this achievement, he added, are the contacts that were achieved in the Tourist Tianguis that took place in Mazatlan, where there was an approach with airlines with which a flight was agreed with the Bajío area, and it is expected that soon there will be others from the Bajio airport.
José Gámez considered that working together in a national campaign with the support of the municipalities and contributions of the private initiative, could further detonate the destiny of Mazatlan, with a renewed brand where all the attractions of the port are included.
It is a series of actions that we have to carry out in a joint, organized, orderly and with clear and specific objectives, communicating the appropriate message, transmitting experiences that are lived in the destination
Gámez Valle
FACTS
160 million pesos is the investment that includes the proposal of a nationwide campaign, to promote the destinations of 15 municipalities, according to the Communication Council, “Voice of the Companies”.
20 million pesos would be the contribution of each municipality to promote the destination throughout the country.
Source: el sol de mazatlan
The Mazatlan Post
